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The UK needs to think bottoms up this Christmas, not more top down.
I read the Great British Energy strategy paper this week — what a disaster. It’s big, top-down, 20th-century, communist-era thinking on energy. Whenever a government says it wants to “shape markets” and “respond to market failures”, allow me to translate: “subsidise uneconomic energy with taxpayers’ money” and “waste billions we don’t have”. Solar and storage are already the lowest-cost solutions, but stupid bureaucracy is holding them back. The UK should focus on bottom-up

Andrew Birch ("Birchy")
Dec 16, 20252 min read


Stop COPlicating things: apply the 80/20 rule and build the grid of the future with Solar and Storage
How to solve 80% of climate: just digitise the grid and let solar fly! I love the global village that is COP, especially in the polarised, war-mongering world we’re now in. Honestly, it is quite beautiful mingling with all the cultures and peoples of humanity, together physically in one venue – I met scores of amazing, caring people – it’s an environmentalist’s mecca and a beacon of hope for multilateralism. I felt really proud to be a sponsor of the Global Solar Council’s 10

Andrew Birch ("Birchy")
Nov 24, 20256 min read


Solar Down Under: Australian Solar Visit
From an inspiring visit to India with 70% solar growth and an ambitious 10m rooftop program, to a week in Australia - another solar star country! We’re seeing huge growth in battery adoption to add to the 35% solar penetration. Aussie pros have installed 2GWh of distributed battery installs in just the first 4 months of the new battery initiative! The market feels a little scarily hot right now so watch out everyone (I’d prefer a market-driven policy to de-risk this) but the

Andrew Birch ("Birchy")
Nov 23, 20252 min read


$20M Equity Raise to Accelerate AI Innovation and Global Electrification
We’ve recently completed a $20 million equity raise from leading technology investors including Titanium Ventures, Google, and 2150 Sustainability Fund, among others, who share our belief that clean-energy progress comes from empowering the people who deliver it.

Andrew Birch ("Birchy")
Oct 15, 20252 min read


The Path to a Sustainable Solar Future
The resi solar industry in the US stands at a crossroads. We either accept the one side: complexity, shrinking incentives, fading net metering and falling demand. Or the other: affordable, reliable, incentive-free clean energy for every home. US residential solar today costs an average of $5.18/W, with storage. But it doesn't have to remain that way! At $5.18/W, US customers are paying more for solar electricity, and so without the ITC and with fading net metering, demand

Andrew Birch ("Birchy")
Sep 3, 20252 min read


Cities Are Cooking. Solar Is the Cold Front.
Heat is officially a frontline equity issue. And this is where solar comes in, not just as a clean energy source, but as literal cooling infrastructure.

Andrew Birch ("Birchy")
Aug 26, 20252 min read


OS 3.0: The Revolution Will Be Free
Back in 2019, we had this crazy idea: what if we gave away the world’s best solar design software…for free? No catch. No upsell. No subscription plan lurking behind a 14-day trial. Just pure, open access to solar software that actually worked. We believed that solar pros deserved better than clunky desktop relics and overpriced platforms. Since then, more than 25,000 installers across 160+ countries have joined us. They’ve used OpenSolar to sell smarter, move faster, and buil

Andrew Birch ("Birchy")
Aug 14, 20252 min read


UK & USA Locking in High Cost Energy
What a strange world we live in. The UK and US, long-time bastions of the free market, are now pulling the strings, dictating the energy...

Andrew Birch ("Birchy")
Jul 23, 20256 min read


Six Lessons Learned From the Road to $10 Billion
Inside OpenSolar’s milestone and what it says about the future of clean energy.

Andrew Birch ("Birchy")
Jul 22, 20253 min read


Let’s Cut the Costs. Let’s Own Our Future.
Let’s talk numbers...

Andrew Birch ("Birchy")
Jul 9, 20253 min read


Ron Bousso’s article “The Path to cheap power will be very expensive” is purposefully controversial and contradictory - but ultimately wrong.
As with so much coverage of solar these days, journalists are just itching to jump on a potential negative news story.

Andrew Birch ("Birchy")
Jun 22, 20255 min read


Solar Surpasses Nuclear – The S-Curve Was Right
April 2025 gave us three huge milestones in clean energy...

Andrew Birch ("Birchy")
Jun 16, 20252 min read


Plastic Is a Design Problem. So Is Our Energy System.
To end pollution, we have to end old ways of thinking

Andrew Birch ("Birchy")
Jun 4, 20253 min read


Why Smarter Trade Deals Can Save the Planet and Boost Prosperity
How global cooperation, cleantech innovation, and fair trade can create a sustainable future for people, profit, and the planet. As we...

Andrew Birch ("Birchy")
Apr 21, 202517 min read


Unlocking Solar’s Full Potential: Market Growth and Reducing Friction
For decades, energy analysts have underestimated solar. They assumed cost declines would plateau. They predicted growth would stall.

Andrew Birch ("Birchy")
Feb 24, 20252 min read


Drill, baby, drill. Trump and Power - thoughts
On the 1st of July 2007 the UK government banned smoking in pubs. This was after the proportion of adults smoking had fallen from a...

Andrew Birch ("Birchy")
Jan 22, 20256 min read


The Solar Decade 2025-2035
Friends, Delighted to be posting my first ebirchy blog today, as I wish you all a happy 2025 - and an even happier 2035, as we enter...

Andrew Birch ("Birchy")
Jan 13, 20253 min read
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