The resi solar industry in the US stands at a crossroads.   We either accept the one side: complexity, shrinking incentives, fading net metering and falling demand.  Or the other: affordable, reliable, incentive-free  clean energy for every home. US residential solar today costs an average of $5.18/W, with storage. But it doesn't have to remain that way! At $5.18/W, US customers are paying more for solar electricity, and so without the ITC and with fading net metering, demand