The resi solar industry in the US stands at a crossroads.   We either accept the one side: complexity, shrinking incentives, fading net metering and falling demand.  Or the other: affordable, reliable, incentive-free  clean energy for every home. US residential solar today costs an average of $5.18/W, with storage. But it doesn't have to remain that way! At $5.18/W, US customers are paying more for solar electricity, and so without the ITC and with fading net metering, demand

What a strange world we live in. The UK and US, long-time bastions of the free market, are now pulling the strings, dictating the energy mix from upon high, setting the supply dial for years to come. In a world of rapidly falling solar and storage costs, that has grave consequences for the future of these economies. Solar with storage is already today the lowest cost energy in the world. The falling cost of these mass-manufactured technologies continue to destroy projections,