The Path to a Sustainable Solar Future

The resi solar industry in the US stands at a crossroads.  

We either accept the one side: complexity, shrinking incentives, fading net metering and falling demand. 

Or the other: affordable, reliable, incentive-free clean energy for every home.

US residential solar today costs an average of $5.18/W, with storage. But it doesn't have to remain that way!

At $5.18/W, US customers are paying more for solar electricity, and so without the ITC and with fading net metering, demand will fall and the growth of clean energy will stall. 

The Resi Cost Stack Problem

The consequence…200,000 jobs at risk and a $300bn sales opportunity lost. 

We can’t afford to wait for government policy to save us. We can’t allow utilities to decide our future. We must act.

There is a clear path to $2/W, and I’ll be laying out how we can achieve it together at RE+. It’s bold, but achievable. In fact, it’s already been achieved in many other markets around the world.

 If we unite around this goal, here’s what we unlock:

• Energy savings for customers without subsidies.

• Stability for businesses to scale profitably.

• A resilient industry, no longer at the mercy of shifting rules.

• A future we control, not one dictated to us.

  
  

This is more than a cost target, it’s a call to take ownership of our own destiny.

I’ll be sharing the full plan in various meetings at RE+. I’ve described how we can unite and own our destiny here.  

I hope you’ll join me and be part of shaping the solar industry’s next chapter.

If you’re at RE+ Vegas, don’t miss our QuickTalk: From Design to Permit to Interconnection, Seamlessly, where I’ll be joined by SolarAPP+ and Clean Power Research to share the practical path to achieving $2 per watt solar in the US.

Tuesday, September 9, 1:00 PM - 1:30 PM Pacific Time

Location of session: Titian 2305, Level 2, The Venetian